Your journey to purposeful change starts here.
Social Starters is the roadmap for anyone ready to ditch soulless work and build an impactful career that changes the world through business.
✨ Want to unlock your purpose as a Social Starter?
At the heart of the journey is the 6 P’s of Purpose – a transformative framework designed to help you activate your potential and make changing the world your business.
To celebrate the launch of my debut book, Social Starters: Make Changing the World Your Business (out 18th September 2025), we’ve created a suite of tools and experiences to help you step into purpose:
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📖 The Book: 30 powerful assignments to guide you towards clarity, confidence, and meaningful change.
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📝 The Reflection Journal: A digital workbook that outlines the 6 P’s of Purpose and gets you thinking about your role as a Social Starter.
- 📅 Masterclass: The 6 P’s of Purpose. Changing the world is serious business – but it starts within. 75min masterclass on purpose for professionals wanting to create more impact.
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🎓The Inner Quest (new course): Opening October – designed to sharpen your focus, elevate your awareness, and set you up for big change in 2026, over 6 weeks (self-study + 121 coaching).
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🐇 The White Rabbit Club: Join the inner circle for launch freebies, exclusive content + community. Plus the chance to grab a signed copy, personally posted by me.
Whether you’re curious, ready to reflect, or eager to dive deep, there’s a way to start your journey today. Pre-order a copy of the book & you’ll get an instant invite to the White Rabbit Club.
The Legacy of _SocialStarters
_SocialStarters was co-founded in 2014 by Andrea Gamson and Anna Moran to bridge the gap between corporate professionals and social entrepreneurs. Although the company has since closed, it’s mission lives on in the upcoming book, ‘Social Starters: Make Changing The World Your Business.’ This book encapsulates nearly a decade of experience delivering volunteer business consulting assignments to build capacity in social enterprises around the world. The book offers 30 personal development assignments based around the 6 P’s of Purpose framework: designed to inspire and guide the next generation of social starters to unlock their potential as a social starter.
NEW! The Inner Quest: Your Path to Purpose
Kickstart your journey towards impactful change with our new 6 part course, the Inner Quest.
Perhaps you’re happy in your current role but craving more involvement in sustainability or social impact… or you’re ready to leap into entrepreneurship or undertake a volunteer or Trusteeship, there’s a role for you as a Social Starter. But before you do that, we’ve seen over 15 years that the sustainable path to purpose starts within. So before you quit your job or invest heavily in a start-up, let us support you to explore your purpose and discover your role as a social starter.
Dropping soon! Our new 6-week self study Inner Quest is your space to explore the 6 P’s of Purpose and uncover what drives you. You’ll join our community, and spend 2-3 hours a week exploring each of the 6 P’s of Purpose through your own unique lens – and most importantly (for now) on your own clock – making this a flexible way to do the inner work. But fear not – Andrea and her team of career transformers will be on hand to guide you, and you can book in time with them for 1-2-1 coaching if you wish to go deeper.
✨The Inner Quest includes:
Inner Quest online course – a 6-part guided programme with 2–3 hours per week of reflection + proactive change designed to transform your thinking over 6 weeks.
Access to 1:1 Coaching support – 50% discount on coaching from Andrea or an expert team member to walk through your journey.
Whatsapp Group – join other professionals in the Social Starters community who are working through the content.
1 x digital book – Social Starters: Make Changing the World Your Business (Sept 2025).
Community Call – 90minute group session for participants to join via Zoom.
The 6 Ps of Purpose: Reflection Journal
What's inside
Inside, you’ll find 3.5 hours of journaling prompts designed to meet you where you are:
1. Complete it in one afternoon,
2 Spread it out over a week of mornings,
3. Or take it slowly across 6 weeks.
1, Personal Identity
Discover your unique strengths and skills to shape your path and make a meaningful impact.
2. Passion
Align your work with what truly excites you, fueling your drive to create change.
3. People
Build a supportive community that shares your vision and amplifies your efforts. Discover who you want to step up to serve.
4. Principles
Understand the core values that drive behaviour, and shape your work.
5. Prioritisation
Once you’ve found your sweet spot, this stage explores where you begin, and where you go next.
6. Profit
Find out the way to best monetise your purpose, whilst remembering that wealth is more than just the balance in your bank account.
What People Say:
“The 6 Ps framework helped me transition my career away from selling luxury holiday homes into youth care work. It gave me clarity and direction whilst I’m developing my own social purpose fashion brand that turns past pain into purpose.”
Ben Hunter
Social Starter & Care Worker
“Implementing the 6 Ps has been a game-changer for my career and personal growth. I’ve gone from working in media and tech, to mental health in children and young people, I’m doing holistic coaching, and now I’ve started my own record label!”
Gemma Bell
Social Starter & Coach
“This framework and everything to do with Social Starters helped me align my values with my work, leading to greater fulfillment. I’ve since been sailing around the world for 3 years whilst running my own financial support organisation for charities and social enterprises.”
Neil Meyrick
Starter Supporter & Sailor
“I’m now always exploring, doing new things… pottery, improvised comedy, or drama, fashion design, volunteering… whatever it is, I’m now always testing new things and trying new things out. Because I don’t think – til now – I’d ever arrived at my purpose…”
Nick Ferguson
Starter Supporter turned Artist
“This will be a must-read for anyone thinking about pursuing more meaningful work. Social Starters and Andrea Gamson kickstarted my career change…genuinely life-changing!“
Poonam Sakarsudha
Starter Consultant & Social Justice Advocate
Social Starters is a life-changing book and experience. I switched from being a consultant in the film & music industries to now becoming an olive oil producer and regenerative agriculture advocate. The journey is transformative and the tools in this book really work!
Philippine Mignot
Social Starter & Regenerative Agriculture Advocate
Devoured Social Starters right from the start: it’s relatable, inspiring & engaging! It’s REALLY speaking to me personally right now, as a burnt out NHS nurse. Working through the 6 Ps of Purpose at this point, is really helping me with my career change aspirations.
Claire Struthers
NHS Mental Health Nurse
Andrea is real and funny, and her content is practical, filled with exercises to guide you on the journey. I can’t recommend Social Starters enough. I’ve gone from working in HR in the music industry, to doing operations in the VCSO sector (first Crowdfunder and then Pride Cornwall), and I’ve got a few NEDs behind me now in spaces I love. Get involved in Social Starters and you’ll see why I admire Andrea so much!
Lisa Telfer Brunton
Starter Supporter
Explore the 6 P's of Purpose
Download my free reflection journal working with the 6 Ps of Purpose. Start your journey towards impactful change now! The workbook takes roughly 3.5 hours of journalling time. You can do it in one go over a quiet afternoon, or you could take half an hour each morning, or do it weekly for 6 weeks…